Key Takeaways
- In 2022, SHEIN partnered with Aloqia (formerly Queen of Raw) to tackle fashion waste using circular economy solutions.
- Leveraging Aloqia’s Source Feature, SHEIN was able to identify and procure excess liability fabrics from other brands.
- The partnership integrates deadstock fabrics into SHEIN’s on-demand small-batch production, optimizing efficiency.
- Progress is measured and reported through Aloqia’s ESG Feature, enhancing transparency and impact tracking.
In Summary
In 2022, SHEIN and Aloqia (formerly Queen of Raw) joined forces to revolutionize excess inventory management in the fashion industry. Leveraging Aloqia’s Source Feature, SHEIN has taken steps to become a global leader in rescuing and reusing deadstock materials. Aloqia’s ESG Feature, developed with input from MIT Solve data scientists, allows SHEIN to monitor the impact of its efforts in integrating surplus fabrics from other brands into sustainable, on-demand designs. The software’s project management tools facilitate automated workflows.
SHEIN’s integration of deadstock fabrics into their production processes marks a significant shift towards more responsible material use. With commitments to science-based progress tracking, the partnership aims to reduce waste, water, energy, and chemical usage. Stephanie Benedetto, Aloqia’s CEO, emphasizes the importance of this collaboration in enhancing transparency and optimizing future inventory, setting a powerful example for circular supply chains in the global fashion industry.
Read SHEIN’s full 2022 Sustainability & Social Report.